Welcome to the world of Atsby vermouth. Born out of tradition, made better by daring revision.

Atsby Vermouth is the inspiration of a boozehound and cultural history geek, Adam Ford, who had the vision of bringing the romance of vermouth back to America. Vermouth, he believed, had the potential to be the perfect drink. Wine with brandy? Fragrant herbs and aromatic spices? A whisper of sweet? Sublime. Perfection. He couldn’t understand why the stuff wasn’t being gulped down by the bottle.

The simple answer is that the execution wasn’t living up to the theory. The European vermouths stocking our shelves and bars are based on outdated knowledge and old recipes. Those vermouths are good – the old recipes yielded transcendent drinks enjoyed by emperors and kings, the aristocracy and nobility throughout the ages. But vermouth production has historically been based on the assumption that all the alchemy was in the secret mix of botanicals, hence the use of bland ingredients, such as neutral wine, flavorless spirits, and simple sweeteners.

Atsby sought to create a new American vermouth using artisanal ingredients and a respect for terroir. Working closely with a certified sommelier, Adam applied 21st century knowledge of wine, spirits, herbs, and food to upgrade an old faithful mixer into a modern vibrant beverage in itself.

Enter Atsby. Learned tradition, daring revision.