New York Times vermouth

By Alice Feiring
February 12, 2013
The New York Times

At one time it shared equal billing with gin in the martini. But when that cocktail went dry, vermouth was relegated to the back of the bar. Worse than uncool, it became irrelevant.

Read More

food republic vermouth

By Bruce Watson
February 11, 2013
Food Republic

Bartenders pride themselves on their unflappability, being able to dispense a triple shot of Fernet with the same cool mien as a bottle of Bud. But if you want to see a barman’s chill exterior crumble, here’s a suggestion — order four shots of vermouth, up, with a lemon water chaser to clear your palate. Chances are good that the mask will slip for a moment as he or she pours the syrupy concoctions into shot glasses and lays them before you.

Read More

By Sheila Marikar
May 23, 2013
Details

Endurance junkies have Ironmans, fried Oreo connoisseurs have the Iowa State Fair, and those of us who just plain like to drink have the Manhattan Cocktail Classic (MCC) Gala, a black-tie event whose sole purpose is to sip, swill, and savor as many of the 25,000 cocktails being doled out as possible. (If Gatsby existed in modern day New York, you’d find him here.)

Read More

By Lauren Mowery
January 28, 2013
The Village Voice

I peered into the liquor closet — yes, I have a closet devoted to booze, not shoes — and there it was: A dusty bottle of Martini & Rossi Vermouth that had been opened and left untouched for years. Since I don’t drink many martinis at home — what else was vermouth good for? — I admit to neglecting this singular item in my liquor arsenal.

Read More

By Richard Martin
May 24, 2013
Archetype

On a recent Friday night on the third floor of the Beaux-Arts beauty New York Public Library, small-batch distillers from New York showcased their (mostly) start-up brands for guests dressed in Gatsby-era garb. Men pulled at their suspenders, women batted their lashes, and behind a cluttered table a bartender stirred up a cocktail made specifically for the crowd at the elegant Manhattan Cocktail Classic Gala, the kickoff of five days of booze-soaked events.

Read More

By Chris Erikson
December 26, 2012
New York Post

A lawyer by trade, Adam Ford was launched into the booze business by a single, beguiling drink, served neat, that he was poured in an Italian mountain town.

“It blew me away,” says Ford. The wondrous elixir in question? Vermouth.

Read More

abc News Vermouth

By Sheila Marikar
December 31, 2012
ABC News

New Year’s Eve is upon us and a bunch of good movies are in theaters. Why not use that as an excuse to whip up some great drinks?

Read More

Yahoo! News Vermouth

By Jen Doll
December 26, 2012
Yahoo! News

Poor vermouth. It’s long been “confined to dusty bottles in the depths of the liquor cabinet,” ignored for its own merit, and only considered valuable when paired with others (like vodka, or gin). But, writes Chris Erikson in the New York Post—in a piece proclaiming that “vermouth is couth!”—now, “local artisans are giving the oft-forgotten martini mixer a major makeover.” Thank goodness for dedicated local artisans!

Read Me

abc News Vermouth

By Lauren Torrisi
December 27, 2012
ABC News

These sparkling cocktails will give your New Year’s party a festive touch. Prepare one cocktail for your guests as the “signature drink” and serve with your favorite party finger foods. Raspberry and pomegranate add a sweet hint of fruit to a glass of sparkling wine or Champagne. Pour yourself a glass and toast in the New Year.

Read Me

Foodservice East Vermouth

Fall/Year End 2012
Foodservice East

Adam Ford discovered vermouth’s possibilities tasting an unknown brand on a hiking trip around Mont Blanc and was led to create a new style, paying homage to European roots but reflecting a New World aesthetic.

Read More